Article: After Plateau, 'Big Growth Phase' Due For Biotechnology: Vagelos.

West Coast Editor

SAN FRANCISCO - Issuing a call to industry conscience while making the promise of richer times ahead, former chairman and CEO of Merck & Co. Inc., Roy Vagelos, opened the Allicense 2005 meeting with a free-ranging keynote speech that also touched upon archaic marketing methods, which "can't be a part of the future," he said.

"Marketing and sales have been pretty much the same for the last 50 years," Vagelos told a crowded room at the Westin St. Francis Hotel. "We're better at it, but we still have the paradigm where the sales representative spends two hours at the doctor's office to see the doctor for five or eight minutes."

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