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Article: Education, Respect Needed To Improve Image of Biotech.
- Article from:
- BIOWORLD Today
- Article date:
- November 3, 2009
CopyrightCOPYRIGHT 2009 A Thomson Healthcare Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Staff Writer
PHILADELPHIA - Everybody has a cause - some just articulate it better than others.
The public image of biotechnology is an issue concerning industry executives who constantly find themselves defending their work. Too often the public assumes the worst, they say, equating them to mad scientists.
The frustration bounced from one room to the next at the Biotechnology Industry Organization's 2005 annual convention in Philadelphia this week. Biotech leaders echoed the problem - the industry does not communicate well with the public, and the public lacks not only knowledge, but also respect from the industry.
Case in point: It ...