Article: IBC Changes Its Name to Hostess Brands.

Interstate Bakeries Corp. (IBC) announced that it is changing its name to Hostess Brands, Inc.

In a release, the Company noted that the new name was selected following extensive market research, and leverages an iconic brand that Americans have enjoyed for almost 100 years.

"Hostess has been an important part of Americana for generations, and is synonymous with quality and great tasting treats. It is a name that consumers, customers, and our employees recognize and hold in high regard," said Craig Jung, Hostess Brands Chief Executive Officer.

"While we considered many potential names - one stood out - Hostess Brands. Hostess is well ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!