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Article: IBC Changes Its Name to Hostess Brands.
- Article from:
- Health & Beauty Close-Up
- Article date:
- November 4, 2009
CopyrightCOPYRIGHT 2009 Close-Up Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Interstate Bakeries Corp. (IBC) announced that it is changing its name to Hostess Brands, Inc.
In a release, the Company noted that the new name was selected following extensive market research, and leverages an iconic brand that Americans have enjoyed for almost 100 years.
"Hostess has been an important part of Americana for generations, and is synonymous with quality and great tasting treats. It is a name that consumers, customers, and our employees recognize and hold in high regard," said Craig Jung, Hostess Brands Chief Executive Officer.
"While we considered many potential names - one stood out - Hostess Brands. Hostess is well ...