|
|
Article: India : Tata Tea seeks distribution tie-ups on a global scale.
- Article from:
- TendersInfo
- Article date:
- November 2, 2009
CopyrightCOPYRIGHT 2009 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: pinto03
Indian beverages giant Tata Tea is looking at expanding its global network through tie-ups and acquisitions. The priority is a distribution joint venture with companies of the scale of Coca-Cola and PepsiCo.
We are talking to many players, not just Pepsi and Coke, said Tetley Chief Executive Peter Unsworth. Tata Tea acquired Tetley in 2000.
The trigger: Lipton's lead position within the fast-growing ready-to-drink global tea market became stronger after Unilever and PepsiCo announced a joint venture to expand marketing and distribution. The success of Nestea through a distribution joint venture between Nestle and Coca-Cola also ...