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Article: 'Name lives on even if sponsor is found' But SportsDirect.com label is to be used.(News)
- Article from:
- The Journal (Newcastle, England)
- Article date:
- November 4, 2009
CopyrightCOPYRIGHT 2009 MGN Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Luke Edwards
THE St James' Park name will live on even if a sponsor is found for Newcastle United's iconic stadium, the club's managing director insisted last night.
Derek Llambias said no sponsor would ever be able to rename the ground but, in an attempt to clarify how a new link-up may work, he said the ground would be known "commercially" as "Sports Direct.com at St James' Park" for the rest of the season, after the sportswear company owned by club boss Mike Ashley.
Mr Llambias insisted the stadium will continue to be called St James' ...