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Article: e-Dialog Empowers PETCO to Create and Send Highly Relevant and Automated E-mail Marketing Campaigns.
- Article from:
- Business Wire
- Article date:
- November 4, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Leading Pet Specialty Retailer Optimizes Newsletter Performance and ROI Using e-Dialog's Campaign Management Tools and Services
SEATTLE & BURLINGTON, Mass. -- e-Dialog, a proven provider of advanced e-mail marketing solutions, today announced that PETCO now employs e-Dialog's strategic services and Precision Central suite of campaign management, analysis, segmentation, data integration and reporting tools, to deploy its e-mail campaigns. As an e-Dialog client, PETCO has been able to deliver more targeted content in its e-mail newsletter, doubling the number of editions and incorporating additional dynamic content to drive increased sales conversions. PETCO has ...