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Article: The NPD Group: When It Comes to Entertainment Options, U.S. Consumers Turning to Social Networking, Texting, and Twitter.
- Article from:
- Business Wire
- Article date:
- November 4, 2009
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"Entertainment Trends in America" update shows U.S. entertainment content spending outlook holding relatively steady through the holidays
PORT WASHINGTON, N.Y. -- According to the latest update to the "Entertainment Trends in America" tracking study conducted by The NPD Group, a leading market research company, many consumers expect to be spending the same amount on traditional entertainment categories during the coming holiday season, even as their participation in newer forms of entertainment continues to rise. The most notable increases occurred in social networking and text messaging: More than a third (37 percent) of respondents reported visiting a social ...