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Article: Campari[R] Broadens Global Reach with Refreshed Worldwide Digital Media Strategy.
- Article from:
- Business Wire
- Article date:
- November 4, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Updated Web Portal, Social Media Platform and Campari-Focused iPhone Application Initiate Campaign
MILAN -- Campari([R]), the legendary one-of-a-kind spirit, announced today the launch of their new worldwide digital media strategy. Beginning with a redesigned Web site, Campari will continue their existing consumer awareness platform highlighting bold, unique flavors, distinctive imagery, and Campari's signature "Red Passion." In addition, Campari has updated its presence on Facebook and launched an iPhone application to complete the first three elements of its global approach to digital media integration. With a focus on cocktails that span from classic favorites ...
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