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Article: Toshiba Announces Innovative ESPN Advertising Campaign.
- Article from:
- PR Newswire
- Article date:
- November 4, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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'It's a Game Changer' Commercial Spots Use Humor to Connect to Sports Fans Highlighting LED TV Technology
WAYNE, N.J., Nov. 4 /PRNewswire/ -- In recognition of the passion fans exude when following their favorite teams and alma maters, Toshiba America Consumer Products L.L.C. ("Toshiba"), today unveiled its multi-platform advertising and sponsorship campaign with ESPN. The "It's a Game Changer" program signals a new direction in the company's marketing efforts and is part of a larger corporate drive to increase Toshiba's brand awareness by using humor to connect the ESPN fans to the Toshiba brand. The overall campaign also includes two spots featuring laptops ...
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