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Article: Mindset Media Study Reveals The Personality of 'Recession-Proof' Holiday Spenders.
- Article from:
- PR Newswire
- Article date:
- November 4, 2009
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Company Enables Media Buyers to Target Millions of Consumers "Wired to Spend" This Season
NEW YORK, Nov. 4 /PRNewswire/ -- Mindset Media (http://www.mindset-media.com/), the market research and ad technology company that sets the standard in psychographic measurement and targeting, today announced the results of a study on consumers' attitudes toward spending and the economy. The study revealed a segment of optimistic, creative and action-oriented consumers who believe that their families will be better off financially in the coming year. These "Recession-Proof Spenders" appear primed to open their wallets on gifts and entertaining this holiday season, despite ...