Article: 7-Eleven[R]'s First 'World-Wine' Release.

Convenience Retailer Introduces Yosemite Road Wines on Both Sides of the Globe

DALLAS -- In its first foray into global merchandising, 7-Eleven, Inc. (SEI) in the U.S. and Seven-Eleven Japan (SEJ) are jointly introducing two proprietary wines - a Chardonnay and a Cabernet Sauvignon - today under the Yosemite Road label. These are California wines produced by The Wine Group exclusively for 7-Eleven[R] stores and its parent company, Seven & i Holdings Co., Ltd. of Tokyo.

Also participating in the launch and carrying the new beverages are Ito-Yokado super- and hyper-markets, York Benimaru supermarkets in northern Japan, Shell Garden upscale grocery stores, ...

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