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Article: Netezza's Data Appliance Makes Good Impressions for AppNexus.(Company overview)
- Article from:
- Business Wire
- Article date:
- November 4, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Real-Time Ad Buying Platform Serves Tens of Billions of Advertising Impressions and Reduces Cost of Ownership with Netezza
NEW YORK -- Netezza Corporation (NYSE: NZ), the global leader in data warehouse and analytic appliances, today announced that AppNexus is using the Netezza[R] data warehouse appliance to power its innovative real-time ad buying platform. By choosing Netezza, AppNexus was able to get to market quickly with a 92 percent reduction in operating costs. With rapid analytics enabled by Netezza, AppNexus advertisers can run an intensive data analysis for every ad impression purchased in real-time, which leads to dramatic increases in advertising ...