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Article: Providers Vie for Advisors' Attention.
- Article from:
- Business Wire
- Article date:
- November 4, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cogent Research Study Reveals Advisors Receive More than 100 Provider Contacts Per Month
CAMBRIDGE, Mass. -- Managing an average fourteen product provider relationships, the typical advisor receives more than one hundred emails, mailings, wholesaler visits and internal sales desk calls every month - just from the firms they work with. Cogent Research's new Advisor Touchpoints(TM) 2009 report explores the frequency, combination, and effectiveness of leading product providers' outreach efforts, revealing not only industry-wide best practices, but surprising performance by some unexpected players as well.
According to the report, the current most active ...