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Article: NAVTEQ and Iusacell Team-up to Help Educate Consumers on the Benefits of Navigation.
- Article from:
- PR Newswire
- Article date:
- November 4, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Demos, literature, videos and onsite support help consumers learn about navigation on mobile phones
CHICAGO, Nov. 4 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced today that it is teaming-up with Iusacell, the first carrier to offer 3G coverage in Mexico, to launch a comprehensive marketing campaign geared at educating Mexican consumers on the benefits of turn-by-turn navigation in their mobile phones.
The campaign, set to launch at the beginning of November, will be comprised of in-store interactive kiosks, educational videos, printed ...