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Article: McMoms answer fast-food critics; Embattled McDonald's' trusted ambassadors.(PLUGGED IN - LIVING)
- Article from:
- The Washington Times (Washington, DC)
- Article date:
- November 4, 2009
CopyrightCOPYRIGHT 2009 The Washington Times LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Karen Goldberg Goff, THE WASHINGTON TIMES
Liste n to your mother. Or, at least, to someone's mother.
That's the rationale behind McDonald's Corp.'s Moms
Quality Correspondents program.
The embattled fast-food giant has enlisted a squadron of moms - the primary mealtime decision-makers in most households - to witness firsthand the company's commitment to food safety and a sustainable supply chain and then fan out to evangelize among parents concerned about nutrition, quality and value.
The McMoms campaign combines a very old form of communication (listening to your friends, family and neighbors) with the very new viral ...