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Article: Matches Maximises Online Marketing with Lyris; Fashion Retailer Chooses Lyris HQ to Integrate Email, Social and Mobile Marketing and Drive Better Customer Engagement.
- Article from:
- M2 Presswire
- Article date:
- November 4, 2009
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M2 PRESSWIRE-4 November 2009-Lyris Inc: Matches Maximises Online Marketing with Lyris; Fashion Retailer Chooses Lyris HQ to Integrate Email, Social and Mobile Marketing and Drive Better Customer Engagement(C)1994-2009 M2 COMMUNICATIONS
RDATE:04112009
London, UK -- Lyris, Inc., today announced that fashion retailer Matches has chosen Lyris HQ to manage its online marketing campaigns, with the aim of maintaining a unified view of customer purchasing behaviour, communicating more effectively, and driving customer loyalty and sales. With Lyris HQ, Matches is looking to integrate its marketing campaigns with a "tri-messaging" approach, which enables ...