Article: JCPenney Brings the "Joy of Giving" to Life This Season.

Celebrating Christmas Will Be More Fun, Festive and Affordable Than Ever with JCPenney's Best Gift Assortment Yet

PLANO, Texas -- J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its Christmas gift program, bringing the "Joy of Giving[TM]" to life for its customers across America whether they shop JCPenney in store, on jcp.com or via catalog. The Company's gift assortment this season reflects the enormous strides JCPenney has made to step up its style, while maintaining its signature quality and prices that make sense for today's budgets.

"Consumers are focused on making smart spending decisions this season without sacrificing style ...

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