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Article: Measuring the Other Bottom Line.
- Article from:
- Business Wire
- Article date:
- November 4, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Conference at Santa Clara University's Center for Science, Technology, and Society to Explore Metrics to Measure the "Social Impact" of Socially Beneficial Businesses
SANTA CLARA, Calif. -- Should a bank that strives to lift millions of people out of poverty be shunned by investors because its profit margin is not like Wells Fargo's? Should food manufacturers that serve starving children lose out because they can't match General Mills' bottom line?
Those who invest in "social entrepreneurs" agree that, no, such enterprises should not be judged on profits alone. Social or environmental impacts are necessary bottom lines as well. But so far there is no ...