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Article: Phoenix Betting Life Has Good Cross-Sell Potential.(Wealth Management)
- Article from:
- American Banker
- Article date:
- November 5, 2009
- Author:
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Byline: Matt Ackermann
A new initiative by Phoenix Cos. Inc. of Hartford, Conn., rests on the belief that financial services companies are still interested in life insurance - just in a different way.
Many financial services companies have moved away from offering proprietary life insurance, but Phoenix officials say those companies still want to cross-sell life insurance products to their clients. So the company has started a unit - Saybrus Partners Inc. - to provide life insurance consulting services to financial advisers.
Saybrus announced an agreement this week to provide the services to Edward D. Jones & Co. LP, a St. Louis brokerage ...