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Article: The BC Group Selects Trusonic(R) to Provide In-Store Background Music.
- Article from:
- PR Newswire
- Article date:
- November 5, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LA JOLLA, Calif., Nov. 5 /PRNewswire/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN), a leading provider of Internet-delivered music and messaging services for retail stores and restaurants, today announced that The BC Group ("BC"), owner of Canada's Bombay & Co, Benix & Co, and Bowring & Co. brands will deploy Trusonic's in-store music and messaging solution to all of its 200 locations.
To enhance its in-store experience, The BC Group will draw on Trusonic's extensive catalogue of directly licensed ("Trusonic") artists and music programming capabilities as well as Trusonic's web based in-store messaging platform.
"The cost savings that Trusonic ...
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