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Article: Cheer(R) Launches New Soap Opera Campaign Featuring All My Children's Cameron Mathison.
- Article from:
- PR Newswire
- Article date:
- November 5, 2009
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Cheer's New Interactive Campaign Offers Women the Chance to 'Sparkle Like a Star' Through Online Sweepstakes
CINCINNATI, Nov. 5, 2009 /PRNewswire-FirstCall/ -- The Procter & Gamble Company today launched Brighten Bay - a new Cheer soap campaign that will brighten laundry routines at an affordable price. The campaign was inspired by daytime dramas and includes a new ad featuring real-life soap star Cameron Mathison, of ABC's All My Children. The brands' first major campaign since the introduction of "The Laundress" in 2007, Brighten Bay is a fun and quirky vehicle which, like soap operas, brings to life all the excitement of the day-to-day happenings in a small ...