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Article: CHARITY: (RED) joins Starbucks for Christmas campaign.(Brief article)
- Article from:
- Marketing Week
- Article date:
- November 5, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Starbucks has entered into a partnership with (RED), the global organisation that funds AIDS programmes in Africa, that will see the introduction of the (Starbucks) RED Card and tumbler into UK outlets.
Starbucks will donate #3 from every (RED) tumbler sold and 5p every time a customer uses a (RED) card, which is the latest phase in the chain's reward card programme that launched in April last year.
The UK initiative launched on Wednesday (4 November) - together with Starbucks' Christmas campaign - and is an extension of the chain's global partnership with (RED), which launched in the US and Canada last year.
It will be marketed extensively ...