|
|
Article: ENTERTAINMENT: Lidl expands value offering to online DVD rental market.(Brief article)
- Article from:
- Marketing Week
- Article date:
- November 5, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Lidl, the discount supermarket, is expanding its range beyond value groceries with the launch of an online DVD rental service.
The service, which will offer 65,000 titles, will rival DVD rental companies such as Lovefilm, Blockbuster and Tesco.
The supermarket says its LidlMovies rental service will be cheaper than its competitors, offering "first class service at the lowest price".
Lidl claims the rental service is 15% cheaper than Lovefilm, with monthly ...