Article: SPONSORSHIP: Games publisher sponsors Sky1's flagship sci-fi show.(THQ Inc's contract with British Sky Broadcasting Group PLC)(Brief article)

THQ signs multimillion pound deal with BSkyB for Stargate spin-off rights. By Branwell Johnson

Games publisher THQ has signed a multimillion pound deal with BSkyB to sponsor Sky1's new series Stargate Universe.

The deal will run for eight months to June 2010 and covers Stargate Universe - the latest spin-off from the Stargate franchise - plus repeats of Stargate SG-1 and Stargate Atlantis episodes on Sky1.

There will be a heavy on-air promotional campaign to support the sponsorship, which THQ says is a perfect brand platform for its raft of forthcoming game launches, including Darksiders, Metro 2033 and Warhammer 40,000: Dawn of War II ...

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