|
|
Article: Under Armour Throws Knock-Out Punch By Signing MMA Champion Georges St-Pierre as a Face of the Top-Selling Athletic Brand.
- Article from:
- PR Newswire
- Article date:
- November 5, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
In A Multi-Year Endorsement Deal, St-Pierre Will Be Featured in Under Armour's Upcoming Campaigns Showcasing Fitted ColdGeara(R), Underwear, Recharge(TM) Suit, and New Coreshort product
BALTIMORE, Nov. 5 /PRNewswire/ -- Under Armour, the Baltimore-based leader in performance apparel and footwear, announced today it has signed Mixed Martial Arts (MMA) Welterweight Champion Georges St-Pierre to a multi-year endorsement deal. Under the terms of the agreement, St-Pierre, the 2008 Sportsnet Canadian Athlete of the Year, will serve as the face of Under Armour's Underwear, one of the company's most popular items, and will be featured in its multi-platform media ...