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Article: Animated to the Max: Animax bringing its unique animated content to cable channels and websites.(Entrepreneurs)
- Article from:
- San Fernando Valley Business Journal
- Article date:
- October 12, 2009
- Author:
CopyrightCOPYRIGHT 2009 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Four or five ideas had come out of the pitch session between Animax Entertainment and an executive from MTV and it was the last idea that drew the most interest.
Called "Popzilla" the animated show poked fun at Hollywood celebrities and it was just what Brent Haynes was looking for as the cable network takes a new direction with its programming.
"It was about pop culture," said Haynes, senior vice president of series development, East Coast. "We were biting the hand that feeds a little bit, which I think keeps a network or brand relevant to its audience to know that your unafraid to take on things that might seem ...