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Article: Studios making their pitch; Movies expand their presence during games.(SPORTS)
- Article from:
- The Washington Times (Washington, DC)
- Article date:
- November 5, 2009
CopyrightCOPYRIGHT 2009 The Washington Times LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Tim Lemke, THE WASHINGTON TIMES
Whether they're airing promos with ballplayers and aliens or showing trailers for the latest holiday flick, sports leagues and their broadcast partners have kept strong ties with Hollywood even as other sponsors and advertisers have cut back.
With baseball in the middle of its most tense World Series in years and the NFL season in full swing, big-budget movies have gotten considerable play in stadiums and on television as movie studios look to advertise to the largest audience possible.
James Cameron-directed Avatar got big play Sunday: The trailer for the sci-fi film was shown to more than 80,000 people ...