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Article: Beyond raisin: dried fruits get edgy.(BRAND-NAME RATING)
- Article from:
- Nutrition Action Healthletter
- Article date:
- November 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Center for Science in the Public Interest. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The dried fruit industry wants your attention. Its goal: to dispel the notion that dried fruits are about as thrilling as, well, a bunch of raisins or prunes.
"Three current efforts include 100-calorie packs, a shift to antioxidant marketing, as well as pomegranate and other component ingredients," Jane Asmar of the National Raisin Company told the industry publication Private Label Buyer last year. "In addition, products with exotic mixtures and new ingredients are being introduced," she noted. "Goji berries, pluots, tropicals ... It's all very exciting."
Excitement aside, two facts are indisputable. Dried fruit is convenient. It's compact, portable, ...