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Article: Jordan Brand Unveils the Third Season of "Become Legendary".
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
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Today, Jordan Brand, a division of NIKE, Inc. (NYSE:NKE), unveiled its latest chapter of the "Become Legendary" a national brand campaign, entitled "SLAP." This campaign shows today's youth how important team-work is in the game of an athlete's life.
"SLAP" headlines a national television ad campaign that is supported by an integrated marketing campaign starring Team Jordan athletes Carmelo Anthony, Derek Jeter, Dwyane Wade, and Chris Paul. The ad takes viewers through a series of quick visual cuts and invigorating audio on the players' journey to team building and success, from the pain and frustration pushing each other to the limit, to the elation and ...
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Article: Jordan Brand Unveils 'BECOME LEGENDARY' New Brand ...
Business Wire;
January 8, 2008 ;
700+ words
... ... in 2008 BEAVERTON, Ore. -- Today, Jordan Brand, a division of NIKE, Inc., unveiled ... JORDAN XX3 is a benchmark achievement for Jordan Brand because it culminates the success of ... explained Howard White, Vice President, Jordan Brand. "Simultaneously, we have created ...
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