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Article: Lexus Hybrid and SWAY Studio Motor Through Interactive Campaign.
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SWAY Studio has a well-earned reputation for standout photo-real car work, and a recent project for Lexus allowed the studio to take its high-end, broadcast quality work into the interactive space. (http://ragingartists.com/LexusHybrid/)
For its first collaboration with Lexus and Team One, SWAY created more than a dozen demonstration movies marketing the high-tech features of the new Lexus HS250h luxury hybrid. The demos depict the Lexus hybrid driving through minimalist, hyper-real city, urban, and country environments.
The project, which called for some 300 VFX shots in six weeks, came with a unique and varied set of challenges. According to SWAY VFX ...
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