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Article: ARRIS and Comcast Spotlight Team to Provide Advertising Sales Capabilities with Multichannel Programming Providers.
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
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ARRIS (NASDAQ:ARRS) and Comcast Spotlight, the advertising sales division of Comcast, announced the launch of an advertising platform using the ARRIS ConvergeMedia Virtual Interconnect (VIC) advertising solution. Using the ARRIS VIC, Spotlight can efficiently and reliably process ad schedules, verifications and ad copy from multiple providers, markets and time zones for network programming feeds.
The Virtual Interconnect (VIC) is part of the advertising solution family in the ConvergeMedia Advertising platform. VIC helps affiliates maximize their advertising revenues, simplify ad operations and strengthen relationships with ad and media sources. VIC automatically ...