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Article: In 2009, 27% of Smartphones Cost under $200, ABI Research Finds.
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
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Smartphone prices are falling as shipment volumes increase, and a new study from ABI Research finds that while in 2007 only 18% of smartphones on offer cost under $200 retail, that percentage has already grown to 27% this year. By 2014, say the firm's forecasts, 45% of the smartphones shipped that year will be priced below $200.
These numbers highlight a rapid change in many consumers' attitudes about smartphones, and a corresponding shift in vendors' and mobile operators' sales and marketing strategies.
"Manufacturers see consumers increasingly demanding smartphones, because of their better understanding of the value that a smartphone delivers," says ...
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