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Article: ImpreMedia Appoints Olga Casabona VP of Audience and Market Insights.
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
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ImpreMedia announced the appointment of Olga Casabona to the newly-created position of VP of Audience and Market Insights in New York. The appointment is effective immediately. Ms. Casabona will report to impreMedia Chairman & CEO John Paton.
Casabona will be in charge of all aspects of proprietary and syndicated research for impreMedia. Under her new responsibilities, she will lead a new approach to research that will look at audiences across platforms - web, widgets, mobile, audio, social media, video and print - and emerging media to guide innovation and effectively connect advertisers to Latino consumers.
"As we look for unique ways to engage with ...