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Article: PUMA[R] Mixes It Up with DJ Hero™.

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Marketing Weekly News
Article date:
November 14, 2009
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Sportlifestyle Brand PUMA[R] teams up with Activision Publishing Inc.'s DJ Hero™ - the latest innovation in music gaming featuring 93 exclusive mixes from the biggest stars in hip hop, R&B, rock, pop and dance and created by some of the greatest DJs of all time. As part of the partnership, PUMA has outfitted seven playable DJ characters in PUMA Archive products.

"Given PUMA's history in DJ culture this game was the perfect fit," said Antonio Bertone, PUMA's Chief Marketing Officer. "Having PUMA's gear featured in such an innovative game, allows us to interact with our consumers in a whole new way."

In-store DJ Hero demo stations and displays will ...

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