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Article: J.D. Power and Associates Reports: Among Used-Vehicle Buyers, Internet Shopping Rivals Visits to Dealer Lots as the Primary Method for Locating Vehicles.(Report)
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
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Internet shopping has reached parity with visits to dealer lots as the primary method for used-vehicle buyers to locate used vehicles, according to the J.D. Power and Associates 2009 Used-Vehicle Market Report(SM) released.
The report provides a comprehensive industry overview of the late-model used-vehicle market and is designed to provide automotive manufacturers and marketers with insightful information on the shopping and purchasing habits of used-vehicle buyers.
The report finds that the percentage of used-vehicle buyers who rely on the Internet as a method for locating vehicles for sale has increased from 40 percent in 2008 to 46 percent in ...