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Article: New Age is the 'Cool' Top-Selling White Wine in 'Hot' Argentine Category.
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
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The continued growth of Argentine wine imports to the US (more than 40% annually over three years) has made it the most important "import to watch" in the wine industry.
That New Age White is the largest-selling Argentine white wine in just-released Nielsen Research data on Argentine wines sales in the US makes it a "hot brand" in a hot category. This does not surprise Argentines, who say that Americans have finally discovered what bar patrons and club-goers in Buenos Aires and the rest of the country have long-known - New Age is the most unique, flavorful, and versatile Argentine white wine on the market.
New Age White ranks twelfth among all Argentine ...