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Article: MDC Partners forms consumer insights group.
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
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MDC Partners Inc. announced that they have formed a Consumer Insights Group to be led by industry thought leader, Chris McDonald. The primary objective of this newly formed group is to develop the world-class data and analytics capabilities that will enable MDC Partner agencies to deliver on the many performance-based and addressable advertising initiatives critical to large marketers in an age of integrated digital and multi-channel media.
"From the feedback that we've received from our partners, CMO's, industry leaders and investors, and our own recent successes, it is clear that a core part of our go-forward strategy needs to incorporate the use of data, ...