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Article: MediaTrust, ApogeeInvent Partner To Simplify Set Up and Management of Pay-For-Results Online Advertising.
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
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MediaTrust, a top ten Inc. 500 company, and ApogeeInvent announced an agreement today to develop a solution to improve and simplify the experience of setting up and managing online pay-for-performance advertising campaigns.
The partnership creates a simplified, turn-key integration between MediaTrust and an ApogeeInvent subsidiary called Product2Web. Product2Web offers a fully integrated solution that allows marketers to package virtually any product and begin to market it via the web using online direct response marketing channels such as affiliate networks and pay-per-click marketing.
Product2Web will integrate their e-commerce solutions into the ...