|
|
Article: McClatchy to Expand 'Sunday Select' Advertising Program.
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The McClatchy Company (NYSE:MNI) announced that it will expand its Sunday Select pre-print advertising program to five additional markets early next year: Modesto, Calif.; Fort Worth, Texas; Wichita, Kan.; Lexington, Ky.; and Myrtle Beach, S.C.
Sunday Select matches national retailers with shoppers who request their advertising information. Sunday Select delivers pre-printed advertising to non-subscribers in targeted ZIP codes most valued by advertisers. The inserts are wrapped in a broadsheet editorial package called "Yes! Your Essential Shopper" and delivered only to those households that sign up for it.
The Sunday Select program will debut in four ...