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Article: Volkswagen Appoints Deutsch LA as Advertising Agency of Record In U.S.
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
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Volkswagen of America, Inc. announced that it has selected Deutsch LA as its new advertising agency of record for the U.S. In this capacity, Deutsch LA will have full advertising responsibility for the Volkswagen brand and its family of products. Effective November 1, 2009, Deutsch LA replaces Crispin Porter + Bogusky of Miami, which has served as agency of record since 2005.
"Deutsch LA proved they have a firm grasp on how to manage the complex challenges we face in achieving our significant growth objectives," said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. "Of equal importance, they inspired us with a big, compelling, creative idea ...