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Article: HTC Unveils Global Advertising Campaign and New 'Quietly Brilliant' Brand Positioning.
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
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HTC Corporation, a global smartphone designer, today unveiled a global advertising campaign that is based on HTC's new "Quietly Brilliant" brand positioning. As HTC's first global advertising campaign, the YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline, "You don't need to get a phone. You need a phone that gets you." This represents HTC's commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.
"'Quietly Brilliant' is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained," said John Wang, chief ...