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Article: Doritos Issues Last Call for Consumer-Created Ads Vying for $5 Million in Prizes and Air Time During Super Bowl XLIV.
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
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With $5 million on the table for the top three spots in USA Today's annual Super Bowl Ad Meter, Doritos tortilla chips - the bold, intense snack brand within PepsiCo's Frito-Lay division - announced a last call for entries in this year's Doritos "Crash the Super Bowl" challenge. Fans have only two remaining weeks to get in on the action and submit homemade ads that share their love for Doritos, before submissions officially close on November 9, 2009. The brand will air three consumer-created :30 Doritos spots during the Super Bowl XLIV broadcast and give the winners a total of $5 million if the homemade ads claim the top three spots of the USA TODAY Ad Meter.
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