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Article: Boon Rawd Appoints Pelican Brands As Exclusive U.S. Brand Manager for Singha Beer.
- Article from:
- Marketing Weekly News
- Article date:
- November 14, 2009
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Boon Rawd Trading International announced that it has appointed Pelican Brands as the exclusive brand manager for Singha Beer in the U.S. market effective June 1, 2009. Singha is the #1 exported beer from Thailand. Pelican Brands is a brand management company dedicated to nurturing and building brands in the global beverage industry.
"The appointment of Pelican Brands represents a very important step for Singha in the U.S. market. We expect Pelican Brands to have an immediate impact on our brand distribution and to position Singha as a leading growth import for the coming years," said Theera Vongpatanasin, Managing Director of Boon Rawd Trading International.
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