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Article: comScore to Acquire Certifica, a Leading Provider of Real-Time Web Measurement and Digital Marketing Technology Solutions in Latin America.
- Article from:
- Mergers & Acquisitions Week
- Article date:
- November 11, 2009
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comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced entry into a definitive agreement for the acquisition of Certifica, a leader in web measurement in Latin America. The acquisition helps enhance comScore's presence and brand in the rapidly-developing Latin American market and positions the company for further expansion in the region.
Based in Santiago, Chile, Certifica has offices throughout Latin America, including Mexico, Brazil, Argentina, Colombia and Peru. The company was founded in 2000 with the goal of becoming the leading analyst and auditor of Internet traffic measurement and has won the endorsement of the IAB in several ...