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Article: Campbell Debuts First-Ever Times Square Billboard.
- Article from:
- Pediatrics Week
- Article date:
- November 14, 2009
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Campbell Soup Company (NYSE:CPB) has debuted the first-ever Times Square billboard in the company's 140-year history.
Commuters emerging from the 7th Avenue Subway station at 53rd Street in New York are asking themselves how a young boy could be slurping a giant noodle from a bowl of soup in a billboard below his New York apartment. The noodle and child are actually part of a unique outdoor advertisement marking the 75th anniversary of Campbell's[R] Chicken Noodle soup-America's favorite soup.
Introduced in 1934 near the height of the Great Depression, Campbell's Chicken Noodle soup remains one of the top 10 items sold in grocery stores. Campbell's ...