Article: UDR Announces Enhancement to its Mobile Apartment Reservation Tool.

UDR, Inc. (NYSE: UDR), a leading multifamily real estate investment trust (REIT), announced an upgrade to its industry leading mobile web service platform. The Company's existing mobile apartment reservation/hold tool now features an option that allows apartment prospects to complete its standard rental qualification process via their smartphones.

"Smartphones are becoming more like personal computers and their owners are relying on them now more than ever before," said Steve Taraborelli, vice president of sales and marketing, UDR. "We're excited about this enhancement because it streamlines the approval process for individuals who are interested in renting a UDR ...

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