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Article: vAuto's Dale Pollak Presents a New Paradigm for Managing Online Success.
- Article from:
- Telecommunications Weekly
- Article date:
- November 11, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There is a lack of understanding of the metrics that measure if a store's used vehicles online merchandising is hitting the mark, according to author and industry expert Dale Pollak.
During the upcoming Digital Dealer Conference and Expo in Nashville, TN, Pollak, the chairman and founder of vAuto, will share and explain the first pixel scoring system that answers the "how do we know we're doing a good job with our online merchandising" question. Pollak's system provides dealers with a quantified measure of their current performance and raises awareness of factors that drive success. Pollak tracked the online metrics of 100 dealers during a 3-month study and will ...