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Article: 888.com Campaign Set to Send Audience Into a Spin.
- Article from:
- Biotech Week
- Article date:
- November 11, 2009
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One of the world's leading on-line casino operators will use TV as the
backbone of a media campaign to communicate the launch of the largest ever 'slots' jackpot (see also 888.com).
888 casino online (http://www.888.com/) has mounted a campaign to highlight the GBP8.88M jackpot that is available when you play its new Pirates' Millions game - offering users three completely free spins at the ground breaking prize.
Adverts launched this week (October 21st) will show Trigger Happy TV star Dom Joly pull on a snorkel and mask to avoid drowning in money as he lands the prize whilst playing on his laptop.
The ads will initially air on ITV2, ...