Article: Beasley Direct Marketing, Inc. Wins International DMA ECHO Bronze Award.

Beasley Direct Marketing, Inc.: News Facts: Beasley Direct Marketing, Inc. of Northern California, was awarded the distinguished Direct Marketing Association DMA International ECHO Bronze Award, on Tuesday, October 21, 2009 at the DMA Annual conference in San Diego. The award was earned for a multi-channel direct marketing campaign Beasley Direct Marketing, Inc. created for client Anritsu Company of Morgan Hill, CA. The campaign included a personalized (PURL) dimensional direct mail box, personalized email campaign, personalized lead registration micro-site, and a telemarketing effort. "The campaign exceeded our lead generation goals more than 1,000%, and was a great door ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!