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Article: Beasley Direct Marketing, Inc. Wins International DMA ECHO Bronze Award.
- Article from:
- Biotech Week
- Article date:
- November 11, 2009
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Beasley Direct Marketing, Inc.: News Facts: Beasley Direct Marketing, Inc. of Northern California, was awarded the distinguished Direct Marketing Association DMA International ECHO Bronze Award, on Tuesday, October 21, 2009 at the DMA Annual conference in San Diego. The award was earned for a multi-channel direct marketing campaign Beasley Direct Marketing, Inc. created for client Anritsu Company of Morgan Hill, CA. The campaign included a personalized (PURL) dimensional direct mail box, personalized email campaign, personalized lead registration micro-site, and a telemarketing effort. "The campaign exceeded our lead generation goals more than 1,000%, and was a great door ...
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