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Article: Holiday Cheer Makes a Comeback.
- Article from:
- Biotech Week
- Article date:
- November 11, 2009
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After one of the most difficult years on record for retailers and consumers, Americans are more optimistic as the holiday shopping season kicks off, according to Deloitte's 24th Annual Holiday Survey of retail spending and trends (see also Deloitte).
Fears about the recession are slowly subsiding, with more than half of those surveyed (54 percent) saying they expect the economy will improve in 2010, compared with 28 percent responding favorably last year. The optimism is also starting to show in Americans' shopping plans. More than half of consumers (51 percent) hope to spend more or the same on the holidays, an improvement from last year's 41 percent response.
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